Facebook Ads Funnels: Creative, Targeting, and Budget Strategies That Work
Most Facebook ad accounts underperform for the same three reasons. The creative is generic and forgettable, the targeting ignores intent and timing, and the budget gets sprayed evenly instead of flowing to what actually compounds. A proper funnel solves all three, but only if you treat it like a real system rather than a collage of campaigns. Over the last decade working on accounts from scrappy ecommerce shops to B2B SaaS, the patterns repeat. When you respect the funnel,